Category: Finance, Real Estate.
Ever wonder how the big agents earn so much money?
According to the NAR, 93% of the business is now being done by only 7 percetn of the agents. Why is that some agents make fortunes selling real estate and others barely make a living? While I have always been suspect of how they determine those numbers, the thing I am sure of is that most of the business is being conducted by only a few agents. With so much information available, why isn t everyone at the top of their game? Doesn t it make you wonder what the difference is? When I asked myself this question, I began to look for answers.
I have found that there is a big" untruth" out there. And do you know what I found? I found that most agents believe that all that is separating them from the big money is information. Let me tell you, information alone will not make you money. They believe that if they only knew what the others know, success would be theirs. But if it would, you would still have to be sure you get the correct information. Learning how to better do what you do know is not the answer.
While all agents are not equal, just about all of them can get a house to closing. There s more to it. Then you need to pass a test. When you decide to become a real estate agent, the first thing you do is take a licensing course. The first thing that then pops into most minds is this. Something they neglected to cover in the course. How do I make money at this?
But you are not alone. Most newly licensed agents don t have a clue of how to make money at this. There will always be lots of competiton in any business that is easy to get into with the promise of making a lot of money. Most turn to their brokers for help, but in many cases that dosen t help much, if at all. Is it because these meaga agents have teams? Why is it that most agents only do a few deals a year and only a select few others are able to do several hundred? Is that the difference?
They are able to have teams because they are successful. Well that is actually deceiving. It s not the other way around as many beleive. How do they do it? Because they are very good at bringing in business, it becomes necessary for them to hire a team because they couldn t handle the volume by themselves. Marketing! If you think of marketing as sphere of influence, post cards, farming, fsbo s expired s, etc. , you have been lied to once again.
It s how good they have become at marketing that makes them money, not how good they are at real estate. If you tried any of this stuff, you most likely found it doesn t work as well as you had hoped. The bottom line is that very few real estate agents know how to market their business. If you are waiting for the next deal to come to you and don t have a clue as to where or when it is coming, you are not marketing effectively. This may sound negative but it is not. With so few doing it, it s actually easy to succeed.
The fact is that this is the greatest opportunity for you. Unfortunately, most of the informationt that is available won t help you. If you tried any of it and it didn t work, then you know what I mean.
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